Davido Partners with United Masters to Launch Record Label “Nine+”

Renowned Nigerian artist, David Adeleke, popularly known as Davido, has teamed up with United Masters to establish his latest venture, a record label named Nine+. This collaboration marks a significant milestone in Davido’s journey, having previously made waves as the flagship artist of HKN and later founding Davido Music Worldwide (DMW).

The partnership between Davido and United Masters was officially announced on April 18, 2024, through United Masters’ official Instagram page, heralding it as a “groundbreaking collaboration with Davido.” In their press release, United Masters hailed the alliance as transformative for the African music industry, with Davido poised to elevate the careers of emerging artists to unprecedented levels.

Expressing his excitement about the partnership, Davido emphasized the potential for both emerging and established artists to thrive in this new chapter. The collaboration underscores Davido’s commitment to nurturing talent and expanding his influence globally.

Davido joins the ranks of Nigerian artists partnering with United Masters, following the company’s previous collaboration with Sarz Academy in 2023. With the launch of Nine+, Davido builds upon the recent rebranding of DMW 2.0, through which he signed Morravey and Logos Olori, both featured on his Grammy-nominated fourth album ‘Timeless.’

Davido’s remarkable achievements continue to make headlines, notably becoming only the third Nigerian artist to headline a sold-out concert at the iconic Madison Square Garden. As both a superstar and a label boss, Davido aims to replicate his success by providing a platform for emerging artists to shine under the Nine+ banner.

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